McKinney, the creative agency based in Durham, N.C., that was bought by Cheil Worldwide last year, is opening an office in New York, and has hired longtime industry player Peter Nicholson as executive creative director of the new location. The company says that the new office will incorporate Cheil USA's operations, "further establishing the agency as the creative and strategic centerpiece of Cheil Worldwide." The decision follows similar moves by Goodby Silverstein & Partners, Leo Burnett and M&C Saatchi, all of which have recently opened New York offices as they look to attract top talent.