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Reebok culls social media accounts, seeks clearer brand identity
Reebok has held two recent social media audits, identifying a total of more than 600 social media accounts across its various brands. More than 200 of those accounts have now been eliminated, and local brand managers are being encouraged to use Reebok's global accounts for promotional purposes. That reduces red tape and makes it easier to present a unified brand identity across regions and social platforms, officials say.

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