American Greetings has handed creative, digital and media duties to Mullen, after a review. Element 79, which has been folded into DDB, was the creative incumbent, and PHD had the media. "We selected Mullen for its breadth of experience and approach to helping us meet consumer needs" says Alex Ho, executive director of marketing at American Greetings, which spent $2.7 million on advertising in 2011, per Kantar.