New from 4A's Research Services is an updated and enhanced version of Research Insights: Innovation & New Product Forecasts. Read our forecasts for corporate innovation and insights into consumer behavior, filtered through the lens of a range of possible economic scenarios. Then immerse yourself in a distillation of the best current thinking from academics and practitioners on innovation, factors for product success and failure, consumer insights, and the role of advertising in product trial, along with marketing spending on launches, rankings of the best new products of the year, line extensions, and more. This comprehensive 19-page Research Insights: Innovation & New Product Forecasts is free to member agencies. (Others interested in purchasing the $50 report may contact us at research@aaaa.org!)