Some household cleaning brands are crafting more masculinized campaigns for their products, recognizing the reality that men are doing more household chores but women still feel uncomfortable trusting them with the work. Procter & Gamble has a "Man Up, Clean Up" campaign for Swiffer, Tide Pods are pitched as goof-proof for inexperienced launderers, and some boxes of Tide sport a photo of football icon Drew Brees.