Honda's humorous "Happy Honda Days" year-end holiday event spots through RPA eschew the hard sell in favor of light humor to pull last-minute sales out of a traditionally slow season for dealers. "These are humorous and relatable stories filled with colorful characters -- mischievous kids, moocher roommates and hard-to-read fathers-in-law -- that will hopefully be more entertaining for car shoppers this holiday season," says RPA Assistant Creative Director Sarah May Bates.