Share
Share today's newsletter with a colleague and get credit if they sign up for SmartBrief.
Referral Count:
 
0

Story being shared
Survey: Millennials look to brands for guidance, entertainment
The millennial generation, expected to dominate the economy by 2025, wants brands to entertain, help and guide them, according to a survey by Edelman Berland and 8095 Live. Only 3% consider advertising boring, 94% use external guidance before making a purchase, 74% regard themselves as purchase influencers, and 77% say they want brands to be a source of scholarships and grants.

Or we can send an email on your behalf
You must submit valid email addresses only. Use of email addresses is subject to terms of SmartBrief's privacy policy .