Planit's pilot campaign for National Public Radio seeks the quirky listener's ear, driving traffic to InterestingRadio.com through billboards, digital, print, social and television. The campaign will be tested in Dallas/Fort Worth, San Diego, Indianapolis and Orlando, Fla., as the network looks to turn around a ratings drop at its mainstay programs, "Morning Edition" and "All Things Considered." It's the first major campaign under new Chief Marketing Officer Emma Carrasco.