Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 27 in Pittsburgh, will provide in-depth guidance on the skills needed to lead in the current environment.

Registration is open to both 4A's members and non-members. Visit our website to learn more about the program and to sign up today.