Chinese electronics manufacturer TCL is buying in to Hollywood, purchasing the naming rights to the former Grauman's Chinese Theatre and procuring product-placement of its devices in the upcoming "Iron Man 3." "TCL has attached great importance to the collaboration with Hollywood. Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the 'Iron Man 3' theme," said CEO Zhao Zhongyao.