Despite having reached an estimated 30 million people with its unprecedented advertising push during the 2009 inauguration of President Barack Obama, Audi has decided to bow out this time around. "It's just a different climate," says Audi's general manager of brand marketing, Loren Angelo. "America really recognized that election and potentially the inauguration as a real point of change and progressive movement in America. We saw from Americans there was a feeling of change regardless of your political affiliation."