Ugg for Men is using a real anecdote from Tom Brady's football career in an integrated campaign starring the NFL quarterback. The M&C Saatchi Los Angeles spots, which debuted on ESPN, ESPN2 and NFL Network, feature the use of Ugg for Men Ascot slippers, which Brady would leave in the locker of a rookie to signify that he'd made the team. A KSL Media Los Angeles buy also includes print, e-mail, websites, behind-the-scenes video and outdoor.