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MillerCoors buys local Super Bowl inventory for Apple Ale ads
MillerCoors is buying regional advertising during the Super Bowl, working around Anheuser-Busch InBev's exclusivity on national spots during the game. The local spots will come out of WPP's Cavalry, a brand/media agency cooperative, and will launch Redd's Apple Ale, which is expected to compete against Twisted Tea and Mike's Hard Lemonade.
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