Sources: Panasonic to review U.S. ad business
Panasonic reportedly is putting up for review its U.S. ad business, for which spending is an estimated $40 million. Incumbent Kirshenbaum Bond Senecal & Partners, New York, doesn't intend to participate in the review, an agency spokeswoman said.
Advertising Age (tiered subscription model)
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This story published in 4A's SmartBrief on 11/05/2009
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