Toys make Hollywood's A-list
The U.S. movies industry is banking on established toy brands as the prime force behind feature films. This summer's box office showed the power of brands such as G.I. Joe and Transformers to lure moviegoers, while flicks starring once-bankable names such as Will Ferrell and Adam Sandler didn't perform as well. Even popular games are getting into the act, with movie versions of Monopoly and Battleship in the pipeline.
Wall Street Journal, The
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This story published in 4A's SmartBrief on 11/05/2009
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