Advertisers head back to the mall
Advertisers in a range of categories are rediscovering the shopping mall as a prime out-of-home medium, according to a company named EYE Corp., which sells ad space in 250 U.S. malls. From July to October of this year, marketers in the pharmaceutical, insurance and sports sectors have quadrupled their spending in malls when compared to the same period in 2008, and advertisers in the energy and fuel, fashion and communications categories have doubled their mall-based outlays.
Mediaweek | 10/26
This story published in AAAA SmartBrief on 10/27/2009
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