CAMY uncorks alcohol and youth report, then fades away
A study from Georgetown University's Center for Alcohol Marketing and Youth revealed that TV viewers ages 12 to 20 saw an average of 301 ads for beer, wine and spirits in 2007, up from 217 in 2001. The Distilled Spirits Council of the United States faulted CAMY's methodology, while a spokesman for Miller Brewing said, "CAMY continues to distort the facts about advertising." This is CAMY's final report -- the group is disbanding because of a federal law commissioning a government entity to track young people's exposure to alcohol ads.
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This story published in 4A's SmartBrief on 06/25/2008
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