Interactive's share of ad budgets on the rise
Interactive media's share of ad budgets has increased from 8% in 2005 to 14% this year, and should reach 16% in 2009, according to a new report from GroupM. The study -- dubbed "Interaction: Addressable, Searchable, Social and Mobile" -- also found that in 2007 display ads accounted for about 45% of interactive spending, versus 38% for search.
Mediaweek
| 6/24
This story published in 4A's SmartBrief on 06/25/2008
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