Tyson's rivals scratch out victory in game of legal chicken
A series of court cases involving Tyson Foods' rivals have resulted in the poultry producer removing marketing claims, initially approved by the USDA but later rescinded, that its chickens were raised without antibiotics. While Tyson's chickens weren't administered antibiotics intended for human use, they did receive veterinary antibiotics. But the long-term result for poultry producers might be an end to the making of any similar health claims in ads, which court documents show helped boost Tyson's chicken sales by 35 million pounds, according to this article.
Advertising Age (tiered subscription model)
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This story published in 4A's SmartBrief on 06/25/2008
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