At Kia, selling cars is no joke
Kia Motors America, under new marketing director Tim Chaney, has abandoned the over-the-top, comedic tone that had characterized its TV ads in favor of a more serious approach that emphasizes the value and fuel efficiency of its models. The "More for your money" spots from DavidandGoliath, Los Angeles, also pit Kia models against better-selling rivals from Toyota, according to this article.
Advertising Age (tiered subscription model)
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This story published in 4A's SmartBrief on 06/25/2008
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