Hybrid model allows clients to save money, agency to keep business
The "in-house outsource" or so-called studio model, in which an agency assigns a designer to work directly with clients, without using an account executive, offers cost-efficiencies for the client while allowing the agency to keep business that might have gone in-house, according to Sharon Napier, president-CEO of Partners & Napier, Rochester, N.Y. "It might take a leap of faith at first, but being flexible and offering new models to solve clients' needs can help deepen an agency's relationship [with] its clients," Napier writes.
Advertising Age | 11/02
This story published in AAAA SmartBrief on 11/03/2009
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