Ad groups concerned about empowering the FTC
A consumer protection bill wending its way through Congress would grant the Federal Trade Commission new rule-making authority that could be used to target ad firms, according to this article. Association of National Advertisers EVP Dan Jaffe, in a letter to lawmakers last week, wrote that such a provision "would have serious implications for advertising agencies, media companies and other companies that play any role in the communication/sale/delivery process."
MediaPost Communications | 11/02
This story published in AAAA SmartBrief on 11/03/2009
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