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PepsiCo crowdsources Dew review

PepsiCo is giving consumers the power to decide who will do marketing for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining their ideas for marketing Mtn Dew line extensions Distortion, Whiteout and Typhoon.

Adweek | 11/02

This story published in AAAA SmartBrief on 11/02/2009

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