New effort sounds hopeful note about climate change
"Hopenhagen" is the tagline for an effort being launched this fall by the United Nations to the issue of climate change ahead of a global summit in December in Copenhagen. The name is meant to represent the idea the public can either "cope" with global warming or choose "hope" and try to take steps to combat the problem. Interactive and PR shops involved in the campaign are WPP Group's Ogilvy & Mather, MDC Partners' Colle+McVoy and Omnicom Group's Ketchum.
MediaPost Communications | 06/23
This story published in AAAA SmartBrief on 06/24/2009
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