City of New Orleans scores an image TD with Super Bowl win
The New Orleans Saints' Super Bowl win, along with positive coverage of the city's French Quarter, is expected to prove a tourism game-changer for the city's image, according to Robert Tuchman, executive vice president of Premiere Global Sports, New York. "New Orleans is a first-rate town for hosting events, and this will only make it better," Tuchman said.
Advertising Age (tiered subscription model) | 02/08
This story published in 4A's SmartBrief on 02/09/2010
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