When will addressable ads set the new TV standard?

Although the tools exist to target TV audiences by regions, zones and even households, the technology is not being widely deployed because of concerns over the financial impact on the current TV model and logistical complexities, according to speakers at the 4A's Transformation 2010 conference in San Francisco. Another obstacle to the widespread adoption of addressable ads is the potential for consumer privacy concerns.

Adweek | 03/03

This story published in 4A's SmartBrief on 03/04/2010

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