Chevrolet to boost ad spending for trio of new models
General Motors division Chevrolet has gotten approval from the GM board for a major new campaign to promote its new model Camaro, Equinox and Traverse vehicles, which were introduced last year during the height of the automaker's financial crisis. Chevrolet also is vetting shops for global ad work but plans to retain Interpublic Group's Campbell-Ewald, which has handled the nameplate for 80 years, as its agency of record, Chevrolet global chief Brent Dewar said.
Reuters | 11/05
This story published in AAAA SmartBrief on 11/06/2009
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