Marketing execs ready to figure out the "new normal"
With the worst of the downturn seemingly over, marketing executives are beginning to assess what happened and figure out what comes next for their businesses, attendees at the Association of National Advertisers convention said. "I don't think we've seen the end of what the transformation is going to look like yet, but people are feeling they're ready for the 'new normal,' whatever it is," said Nancy Hill, president and chief executive of the 4A's.
New York Times, The | 11/05
This story published in AAAA SmartBrief on 11/06/2009
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