8 mistakes global marketers make in China
P.T. Black, a partner at Shanghai-based research shop Jigsaw International, offers eight of the biggest misconceptions foreigners have about China. Among the mistaken beliefs Black cites are that China's culture can be summed up with easy comparisons to other places, its public data aren't to be trusted and its version of the Web is similar to that used in the West.
Advertising Age | 02/02
This story published in 4A's SmartBrief on 02/03/2010
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