T.J. Maxx, Marshalls team up for TV, guerilla effort
T.J. Maxx and Marshalls, in their first joint national effort, are running humorous TV spots to tout their stores as a "third option" for fashion-conscious consumers to afford designer clothing. The "National Spending Intervention" effort from GSD&M Idea City also includes a guerilla marketing aspect that will deploy moving billboards around New York, Chicago, Los Angeles and other cities.
Adweek | 05/04
This story published in 4A's SmartBrief on 05/05/2009
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