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3 manufacturers that get Web marketing right

This article singles out Weber Grills, Electrolux Appliances and Shaw Floors as among the few major manufacturers to take full advantage of online marketing opportunities, according to author and blogger Kelly Mooney, president of digital-marketing agency Resource Interactive. "The power of understanding and supporting a customer's decision process online is the key," Mooney writes.

Advertising Age (tiered subscription model) | 01/05

This story published in 4A's SmartBrief on 01/06/2009

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