Street musicians get corporate sponsorship with Axe
Luke Ryan, who has been playing guitar in New York's Grand Central Terminal for 30 years, now has a corporate sponsor: Unilever's Axe. The brand is paying about 20 street musicians and college bands a reported $1,000 each to put up signs for Axe Instinct deodorant, give out samples and sing "Look Good in Leather," which is featured in Axe's TV campaign.
New York Times (free registration), The | 10/29
This story published in AAAA SmartBrief on 10/30/2009
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