Centrum's China business goes to TBWA
TBWA\China has won marketing and communications duties for Pfizer's Centrum multivitamin brand in China. The other contenders for the business, for which spending is estimated at $10 million, included Leo Burnett, DMG and a third unnamed, local shop, per this report.
Adweek
| 11/3
This story published in 4A's SmartBrief on 11/04/2009
Get stories like these delivered daily for FREE:
|
4A's SmartBrief
Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more |
|