Can publishers collaborate to save mag industry?
Hearst Magazines President Cathie Black, Time Inc. Chairman Ann Moore and Wenner Media Chairman Jann Wenner reportedly have started talking about mounting a joint effort to tout the ad benefits of magazines. Nina Link, president and CEO of Magazine Publishers of America, also is said to possibly be involved in the discussions. None of the principals commented for this article.
Mediaweek | 11/04
This story published in 4A's SmartBrief on 11/04/2009
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