How "Mad Men" fictionalized a real brand
A flash of creative brilliance from "Mad Men" lead character Don Draper saved the London Fog account for the fictional Madison Avenue firm of Sterling Cooper. The show, famous for its attention to period detail, got the London Fog brand all wrong, according to real-life ad veteran Richard Gilbert, who worked on campaigns for the rainwear marketer.
Advertising Age | 11/02
This story published in AAAA SmartBrief on 11/04/2009
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