Ad Skipping

Tivo Teams With Miller Beer to Messages While Fast Forwarding Through Content
TVWeek.com | 3 hours 44 minutes ago
By Jeremy Mullman Advertising Age In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that." But a first-of-its-kind deal between MillerCoors and TiVo suggests those concerns are finally reaching sports marketers' radar.

MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting
Advertising Age | 1 day 4 hours 27 minutes ago
Deal Will See Coors Light Messaging During Football Pauses, Rewinds and Fast-Forwards

CIMM Modifies Agenda, Research Request: Focuses On Set-Tops, Collaboration
MediaPost Communications | 3 days 11 hours 37 minutes ago
The Coalition for Innovative Media Measurement (CIMM) has slightly modified its research plans, making digital set-top data its primary initial focus, and posting a new "request for information" from potential research suppliers that could lead to the funding of multiple projects

YouTube En Espanol: Video Site Gets Short And Long-Form Content From Univision
Reuters | 4 days 5 hours 36 minutes ago
YouTube?s latest content partnership will bring an influx of Spanish-language clips to the video-sharing site from Univision.

Two-Way Communications
Wall Street Journal, The | 4 days 8 hours 37 minutes ago
As Comcast gets close to a deal for control of General Electric's NBC Universal, the big cable operator and Madison Avenue think the merger could lead to some major changes in the $65 billion U.S. television advertising market.

YouTube Tests Ad-Skipping Option
MediaPost Communications | 8 days 1 hour 26 minutes ago
The Internet is too "open" for its own good sometimes.

YouTube Conducting Ad-Skipping Test MediaPost
TVWeek.com | 9 days 1 hour 31 minutes ago
Google is conducting a test of "skippable" pre-roll ads in YouTube videos that could help lead to a new advertising model, MediaPost reports.

YouTube Tests Ad-Skipping Feature As 'New Form Of Engagement'
Reuters | 9 days 9 hours 35 minutes ago
YouTube is testing ?skippable? pre-roll ads on a select group of its content partners? videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports.

Digital out-of-home ad spending to grow 2% this year: PQ Media - DMNews
DMNews | 9 days 9 hours 46 minutes ago
Digital out-of-home media is a growing media channel, according to PQ Media in its third annual PQ Media Global Digital Out-of-Home Media Forecast 2009-2014. Digital OOH spending will increase 2% to $2.47 billion in the US in 2009, the researcher said. However, that growth is muted; last year, the segment grew 9.2%, and in 2007, it grew 24.3%.

YouTube Testing Ad-Skipping Option?
Mediaweek | 9 days 9 hours 55 minutes ago
YouTube Testing Ad-Skipping Option? Nov 11, 2009 -By Brian Morrissey Google could employ elements of its successful search-ad formula as it adjusts its approach to making money on YouTube. The Web giant is inching toward an engagement model for in-stream video spots that uses viewer feedback to determine pricing and whether the ads are shown. YouTube is expected to announce today an experiment that would give viewers of a select number of videos the opportunity to forward through pre-ro...

YouTube Adds 'Skip' Button to Pre-Roll Ads
Search Engine Watch | 9 days 10 hours 49 minutes ago
Move is a step toward performance-based pricing for pre-roll.

Don't Touch That Dial
BusinessWeek | 10 days 2 hours 49 minutes ago
Networks are creating ads?with their stars and sets?to keep viewers tuned in

Mobile Apps Wish List
ClickZ | 22 days 9 hours 26 minutes ago
Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list.

Sykes Fights DVRs In New Fox Promo
MediaPost Communications | 30 days 22 hours 14 minutes ago
If you can't beat 'em, joke with 'em. Fox is running a promo for the new "Wanda Sykes" show that pokes fun at reflexive ad-skipping with the comedian apparently referring to DVR addicts as a "bunch of ADD" m'fers.