Product Placement

Authentic Entertainment, Inc. and All-Star Curtis Granderson Ink Exclusive Multi-Platform Programming Development Deal [Press Release]
PRNewswire | 1 hour 1 minute ago
...Last year, the Company launched Authentic Digital, a division created to generate new revenues in digital and branded entertainment content markets worldwide. CONTACT: Sommer Hixson, +1-646-644-1546, sommerhixson@mac.com...


'The Twilight Saga: New Moon' - movie review
Christian Science Monitor, The | 2 hours 40 minutes ago
The latest in the 'Twilight' series, 'New Moon' follows a moping Bella who continues to have poor choice in men.


Real-Life Auction For Brand Entertainment Properties
MediaPost Communications | 4 hours 26 minutes ago
Given the expected intent of commoditizing inventory, electronic auctioning media systems have generally been shunned by media sellers. Yet the temptation to streamline the media -buying process continues.


HeadsUp Entertainment To Provide Television Coverage of the BC Poker Championships [Press Release]
MarketWire | 6 hours 1 minute ago
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/20/09 -- HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) operators of the Canadian Poker Tour and Canadian Poker Player Magazine are pleased to announce that they have agreed to produce television highlight coverage of the BC Poker Championships, Canada's largest poker tournament. This is the 5th annual event and is being held at the River Rock Resort and Casino in Vancouver, B.C. which is owned by Great Canadian Casinos.


The Twilight Saga: New Moon
Christian Science Monitor, The | 9 hours 34 minutes ago
The latest in the 'Twilight' series, 'New Moon' follows a moping Bella who continues to have poor choice in men.


24 Ways to Mount a Flat-Panel TV - CE Pro Article from CE Pro
CEPro.com | 10 hours 10 minutes ago
Installation creativity is on display in our first annual Mount This! Contest. You supplied us with innovation and more, like jealousy of these lucky homeowners. Check out the winner and the best entries.


Marble hires for brand play [Press Release]
C21 Media | 14 hours 50 minutes ago
Marble hires for brand play MarbleMedia, the Canadian producer of kids series This is Daniel Cook, has hired an 18-year advertising veteran to take the company into the world of branded entertainment. As director of brand integration, Lisa Reis will "offer opportunities for brands to connect with consumers via seamless integration in quality Canadian entertainment," according to the firm. Reis said her role would be to "create fresh programming that crosses TV, online,...


Disney Online, Clorox Debut Branded-Entertainment Show
MediaPost Communications | 19 hours 40 minutes ago
Because of its target audience of young children, the Disney Channel cable network restricts sponsor messages to the occasional "brought to you by" billboard for tentpole programs, such as "High School Musical


Agencies: 15 Risks You Can't Afford Not to Take
Advertising Age | 1 day 2 hours 11 minutes ago
Viewpoint: Forget the Recession, This Is No Time to Ignore Changes to the Agency Business Model


Marblemedia rolls with brand integration
Hollywood Reporter, The | 1 day 5 hours 3 minutes ago
Taps Lisa Reis to create programs for multiple platforms


Disney to Debut First Branded-Entertainment Program Online
Advertising Age | 1 day 6 hours 16 minutes ago
Clorox-Sponsored 'The Possibility Shop' Diverges From Cable Network's Reticence Toward Integrations


Multi Screen Content Delivery Embarced at marblemedia
Cablecaster | 1 day 7 hours 34 minutes ago
Multi Screen Content Delivery Embarced at marblemedia Toronto-based digital content creation company marblemedia has launched a new department to work with broadcasters and brands to develop Canadian programming for multiple screen delivery. With the move, marblemedia is signalling new opportunities for brands to connect with consumers via seamless integration in quality Canadian entertainment. Integrations will be highly customized and developed collaboratively on i...


Daytime drama
Boston Herald | 1 day 14 hours 13 minutes ago
Can James Franco save the soaps? The Golden Globe winner and film actor (“Milk,” “Pineapple Express”) begins a two-month stint on ABC’s “General Hospital” Friday at 3 p.m. on WCVB (Ch. 5). He plays Franco, “an artist whose canvas is murder,”...


MEDIA
Hollywood Reporter, The | 1 day 19 hours 21 minutes ago
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Vote for Decade's Best Ads, Agencies and More
Adweek | 2 days 1 hour 49 minutes ago
To mark the end of the decade, the editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009 across a total of 33 categories. These will be our choices for the people, companies, brands, products and creative work that most influenced the industry and came to define the era. We call it,





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