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Nike doubles down on digital
4A's SmartBrief | Feb 14, 2012
Nike's Digital Sport division is gathering personal data from its youthful consumer base to revise its marketing strategy. The company's use of traditional media is in sharp decline as it runs after consumers more comfortable with the social and digital conversation and less interested in sports celebrity idolization and big TV campaigns. CNNMoney.com/Fortune (02/13)
Coca-Cola previews Summer Olympics spot
4A's SmartBrief | Feb 16, 2012
"Linsanity" nearly doubles viewing audience for Knicks
4A's SmartBrief | Feb 15, 2012
Cross-promotions of Twinkies, Bud made Super Bowl cut
4A's SmartBrief | Feb 13, 2012
Web giants plan major upfront event
4A's SmartBrief | Feb 17, 2012
Burt's Bees introduces a new line for millennials
4A's SmartBrief | Feb 15, 2012
2 more executives are leaving CP+B
4A's SmartBrief | Feb 16, 2012
Kennel club parts ways with Pedigree over downer-dog display
4A's SmartBrief | Feb 13, 2012
"Made in America" theme makes a comeback
4A's SmartBrief | Feb 16, 2012
Social@Ogilvy unit to combine marketing techniques
4A's SmartBrief | Feb 14, 2012
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They're Just Not That Into You: Working Across the Generations
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A Guide to 4A's Research Services
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A Formula for Fueling Ad Agency New Business
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Emerging Digital Trends: The Transformation of the Digital Landscape
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