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Landor-designed Captain Morgan bottle is inspired by pirates
AAF SmartBrief | May 24, 2012
Credit Landor Associates for designing the pirate-era-looking bottle for Captain Morgan Black. The shape and cork stopper "would have been similar to those found on Henry Morgan's ship," said Diageo innovation director Jesse Damashek. The reverse of the label, which can only be read as the bottle empties, has pirate-legend copy. Adweek (05/23)
Skinnygirl's first national spot teaches ladylike drinking
AAF SmartBrief | May 25, 2012
How active are your brand advocates?
AAF SmartBrief | May 25, 2012
Ex-marketer CEOs are influencing agency reviews
AAF SmartBrief | May 29, 2012
Sprint promo creates dream sequence for moviegoers
AAF SmartBrief | May 24, 2012
Pepsi Max's video with Kyrie Irving is a slam dunk hit
AAF SmartBrief | May 24, 2012
Wendy's missteps could allow Burger King to retake second place
AAF SmartBrief | May 29, 2012
From Spears to Shark Week, brands discover social video
AAF SmartBrief | May 24, 2012
P&G, IBM and Microsoft win Effie Effectiveness nods
AAF SmartBrief | May 25, 2012
Amazon is building up its mobile-ad army for a run at Apple
AAF SmartBrief | May 29, 2012
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