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Most Clicked AAF SmartBrief Stories


1. Learning to love the DVR

AAF SmartBrief | Nov 02, 2009

The TV industry initially recoiled at the development of TiVo and other digital video recorders, concerned that the technology would lead to viewers ignoring advertising during DVR playback. However, research shows that DVRs are boosting audiences for certain shows, and that 46% of viewers in the 18-to-49 demo are staying put for TV spots during playback, according to Nielsen. NBC president of research Alan Wurtzel said, "Nobody knew the commercial ratings would be as robust as they are." New York Times, The (11/01)


2. How "Mad Men" fictionalized a real brand

AAF SmartBrief | Nov 04, 2009

A flash of creative brilliance from "Mad Men" lead character Don Draper saved the London Fog account for the fictional Madison Avenue firm of Sterling Cooper. The show, famous for its attention to period detail, got the London Fog brand all wrong, according to real-life ad veteran Richard Gilbert, who worked on campaigns for the rainwear marketer. Advertising Age (11/02)


3. Poll finds business leaders "most persuasive" pitch people

AAF SmartBrief | Nov 03, 2009

More than one in three consumers ranked business leaders as the "most persuasive" endorsers of products in advertisements, with athletes ranking second, followed by TV/movie stars, according to an AdweekMedia/Harris Poll. Ex-politicians were cited by 39% as the "least persuasive," with TV/movie stars and business leaders placing second and third, respectively, in the least-persuasive category, the survey found. Adweek (11/02)


4. Naming 2010

AAF SmartBrief | Nov 03, 2009

Advertisers are split on whether to refer to 2010 as "twenty ten" or "two-thousand ten" in their TV and radio advertising. The issue is taking on urgency as automakers advertise cars for the 2010 model year. New York Times, The (11/02)


5. Google gives users a new look at themselves

AAF SmartBrief | Nov 06, 2009

People with Google accounts can get a glimpse of the information collected about their online habits and activities across the Web giant's various applications and services, using a new product called Google Dashboard. New York Times (free registration), The (11/05) Wall Street Journal, The (11/05)


6. Selling tough guys on soft skin

AAF SmartBrief | Nov 04, 2009

Former NFL standout and TV actor Michael Strahan is appearing in a campaign for Unilever moisturizer Vaseline Men, a new entrant in the growing men's grooming category. The campaign, put together by ESPN and Bartle Bogle Hegarty in New York, tries to get men to warm up to the idea of using body lotion. New York Times, The (11/04)


7. PepsiCo crowdsources Dew review

AAF SmartBrief | Nov 02, 2009

PepsiCo is giving consumers the power to decide who will do marketing for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining their ideas for marketing Mtn Dew line extensions Distortion, Whiteout and Typhoon. Advertising Age (11/02) Adweek (11/02)


8. Toys make Hollywood's A-list

AAF SmartBrief | Nov 05, 2009

The U.S. movies industry is banking on established toy brands as the prime force behind feature films. This summer's box office showed the power of brands such as G.I. Joe and Transformers to lure moviegoers, while flicks starring once-bankable names such as Will Ferrell and Adam Sandler didn't perform as well. Even popular games are getting into the act, with movie versions of Monopoly and Battleship in the pipeline. Wall Street Journal, The (11/05)


9. How do you see the U.S. advertising and media economy recovering in 2010?

AAF SmartBrief | Nov 02, 2009

Look out for the AAF SmartBrief Year-End Report on Dec. 8 and 15. The results of this poll will appear in Part 2 on Dec. 15.


10. Wisk helps naughty networkers clean up their acts

AAF SmartBrief | Nov 02, 2009

Wisk-It, sponsored by detergent Wisk, lets users clean up their Facebook image by identifying photos they'd like their friends to remove. The Wisk brand is getting a marketing update, and the application was created by agency TracyLocke. New York Times (free registration), The (11/01)




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