Most Clicked AAF SmartBrief Stories
1. Doritos poll winners reap million-dollar bonuses
AAF SmartBrief | Feb 09, 2012
For topping two USA TODAY/Facebook Super Bowl commercial polls, two amateur filmmakers who won the Doritos contest to get their spots on the air will get million-dollar bonuses. The most popular Ad Meter spot showed a baby being launched in its harness toward a taunting child to snatch a bag of chips. A separate poll by a panel ranked No. 1 a spot with a cat-killing Great Dane bribing a man with chips for silence. USA TODAY (02/09)
2. Offbeat takes on romance in Valentine's Day marketing
AAF SmartBrief | Feb 13, 2012
While Valentine's Day marketing is still about flowers and chocolate, this article observes a trend toward edgy, humorous Valentine's Day promotions that poke fun at romantic cliches. Wall Street Journal, The (02/13)
3. Nielsen frowns on Oprah's Twitter appeal
AAF SmartBrief | Feb 14, 2012
Oprah Winfrey ran afoul of Nielsen with a Twitter request urging Nielsen viewers to tune in to her OWN channel. Nielsen announced it would indicate that ratings of OWN around the time of the offending tweet could be subject to a "possible biasing effect." In November, NBC's "Late Night with Jimmy Fallon" was excluded from one night's ratings list after the host urged viewers to call up Nielsen viewers and ask them to watch. New York Times (tiered subscription model), The (02/13)
4. Doritos' bandito baby wins USA TODAY-Facebook poll
AAF SmartBrief | Feb 08, 2012
An ad featuring a grandmother sling-shotting a baby to snag a bag of Doritos won the USA TODAY-Facebook poll of best Super Bowl spots. The win marks the first time the poll represents the popular vote of viewers, instead of being chosen by a panel. The Doritos spot was followed by a Bud Light-delivering dog, Kia's tripping-sandman male fantasy and Chrysler's two-minute halftime spot featuring a pep talk by Clint Eastwood. USA TODAY (02/07)
5. NFL call to action ad generated 1.7 million texts
AAF SmartBrief | Feb 10, 2012
The National Football League asked contest participants to text a message during the Super Bowl in order to register for a $1 million contest running next season. The "NFL Perfect Challenge" contest drew 1.7 million text-message responses. The NFL says the conversion rate was higher than the industry average. New York Times (tiered subscription model), The (02/09)
6. Kennel club parts ways with Pedigree over downer-dog display
AAF SmartBrief | Feb 13, 2012
Despite warnings from the Westminster Kennel Club, Pedigree lost its major sponsorship of the annually televised dog show by persisting in a campaign backing the adoption of neglected animals. Nestlé Purina PetCare, featuring happier-looking dogs, has replaced the Mars brand as a sponsor. New York Times (tiered subscription model), The (02/11)
7. Upton struts unusual path to modeling fame
AAF SmartBrief | Feb 14, 2012
Kate Upton's path from complete unknown to the cover of the Sports Illustrated swimsuit issue was navigated by use of social media self-promotion. Upton promoted her old-fashioned full figure through 3 million YouTube views and 170,000 Twitter followers and gossip media, not via the traditional catwalk. New York Times (tiered subscription model), The (02/13)
8. Chipotle's first national spot boasts sustainable farming
AAF SmartBrief | Feb 10, 2012
Chipotle's first national television spot is a two-minute animation with what its CMO calls a "higher-level message" touting its sustainable-farming methods. The spot, which was created in-house, will debut online and in pre-show ads in movie theaters, then make its television premiere on the Grammy Awards telecast. New York Times (tiered subscription model), The (02/09)
9. Nike doubles down on digital
AAF SmartBrief | Feb 14, 2012
Nike's Digital Sport division is gathering personal data from its youthful consumer base to revise its marketing strategy. The company's use of traditional media is in sharp decline as it runs after consumers more comfortable with the social and digital conversation and less interested in sports celebrity idolization and big TV campaigns. CNNMoney.com/Fortune (02/13)
10. PepsiCo plans to ramp up marketing, cut costs
AAF SmartBrief | Feb 10, 2012
PepsiCo will lay off some of its global workforce and increase its marketing budget by the second quarter on its flagship sodas, Lay's, Mountain Dew, Tropicana and Gatorade. A new global brand campaign will spearhead the push, as well as $100 million on in-store display and route-building. Bloomberg Businessweek (02/10)
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