SmartBlogs for AAF SmartBrief
Digital Dives, Pessimism Pervades, Parker Prowls, Brand Gene Discovered
Adrants | 10 hours 30 minutes ago
David Armano has mapped the Agency Path to Enlightenment. From Cannes to creativity, it's all there.
AgencySpy Takes on Ad Age's 3 Minute Video
Adrants | 10 hours 55 minutes ago
If you're sick of Advertising Age's 3 Minute Ad Age, check out AgencySpy's The Week in Advertising
Escapism and Today s Economy
ADOTAS | 11 hours 26 minutes ago
ADOTAS — Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks. However, this year may be the year for these types of offers though. With the economy in its current dismal state, many people are looking for any way to forget about tumultuous gas prices, the plummeting stock ma...
Are Experimental Marketers Doomed?
ADOTAS | 11 hours 46 minutes ago
ADOTAS Interactive advertisers in the experimental category Web video, mobile phones, gaming and virtual worlds will be the hardest hit in the economic downturn, according to a report in The Wall Street Journal. While marketers have allocated a slice of their budgets to these categories in recent years and while many have been touted as the next big money maker with hard times ahead those slices are shrinking, and in some cases, disappearing altogether. Chrysler has slashed its ex...
Vincent Price Incarnate Lures Mouse to Cheesy Destiny
Adrants | 11 hours 59 minutes ago
This is disturbing. Seriously disturbing.
Gossip Girl's Serena Vanderwoodsen Wants to Pick You Up
Adrants | 12 hours 24 minutes ago
And she won't ask any questions.
Google Launches Showbiz News Site on YouTube
ADOTAS | 12 hours 37 minutes ago
Google is mounting another experiment in content distribution that might be even more ambitious than its recent launch of original animation from Family Guy creator Seth MacFarlane. The Internet giant quietly launched a video series September 8 on its YouTube property called Poptub with Embassy Row, the production company run by Who Wants to Be a Millionaire creator Michael Davies, and Pepsi. As it did with MacFarlane s Cartoon Cavalcade of Comedy, which became an instant hit on YouTu...
'The Atlantic' turns the page with new ads
Adweek/Adfreak | 12 hours 50 minutes ago
The magazine is trying to reach a new, younger audience with its "Think. Again" campaign.
FatTail Captures $3M Funding Round
ADOTAS | 13 hours 5 minutes ago
ADOTAS Online advertising software gurus FatTail just snagged $3 million in a round of Series A financing. It was led by Velocity Interactive Group, whose partners include former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn, with participation by Ted Meisel, former Overture CEO and former president of Yahoo Search Marketing, and others. As part of the deal, Levinsohn will join FatTail s board. The company said it will use the funds to deve...
Buzznet Embraces The Superficial
ADOTAS | 14 hours 5 minutes ago
ADOTAS Buzznet, a media company that aims to build the Web s largest pop culture community, is bringing into its fold the popular entertainment site The Superficial. As part of the deal, Buzznet will take over ad sales responsibilities for the site. Our mission is to provide Web users and marketers with the best pop culture experience on the Web and part of satisfying that mission is providing the best voices and content on the topics that matter, said Tyler Goldman, Buzznet chief executi...
Paid Search Technology Needs To Evolve: Study
ADOTAS | 14 hours 5 minutes ago
ADOTAS Paid search is suffering growing pains, according to new research from JupiterResearch, a Forrester Research company. The study, commissioned by Marin Software, found that spending on paid search advertising is expected to reach more than $26.8 billion by 2009. Furthermore, 92% of large search marketers would increase their PPC spend an average of 22% if major technology and management impediments were resolved. While paid search market growth remains strong, our research shows that...
Just Another Square in a Wide-Brimmed Hat.
Adrants | 15 hours ago
Jake of Zoomdoggle's scruffy and cute, so you must love him. Do everything he says.
'Goddess of Money' Throws Weight Behind White Collar Lunch Hour
Adrants | 15 hours ago
This may sound improbable, but "goddess of money" Ivanka Trump (don't you love PR people?) gives a damn what you have for lunch at work every day.
Report: Online Advertising Going Down, Down, Down
ADOTAS | 15 hours ago
ADOTAS Online advertising is taking a big hit thanks to the ailing economy, according to new research from PubMatic. The Quarterly PubMatic AdPrice Index for Q3 of 2008 found that online ad prices declined overall this past year by 27%. All publishers appear to be affected. Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but these price levels have been declining quarter-to-quarter in 2008, PubMatic reports. eCPMs for large sites held steady in Q3, b...
Hayden Panettiere: Voting for McCain Will Probably Kill Us All
Adrants | 15 hours 26 minutes ago
Hayden Panettiere, the tortured chick on Heroes who can never die, joins an assembly line of celebrities hoping to affect your vote.
McCain masks doing no better than McCain
Adweek/Adfreak | 15 hours 51 minutes ago
As Halloween nears, Obama masks are outselling McCain masks by a healthy margin.
Best Buy tests new logo at Mall of America
Adweek/Adfreak | 16 hours 16 minutes ago
It's hard to imagine anything classier than a two-story, canary-yellow price tag, but it's possible.
A new NHL season, and the gloves are off
Adweek/Adfreak | 16 hours 16 minutes ago
One city picking a fight with another city? That nicely captures the spirit of pro hockey.
Ringo Starr is suddenly playing hard to get
Adweek/Adfreak | 16 hours 53 minutes ago
In a savvy (or desperate) publicity stunt , Ringo Starr says he won't answer any more fan mail.
What are SmartBlogs?
SmartBrief's simple blog reader, designed for the busy executive, does the work so you don't have to. "SmartBlogs" delivers in real time the influential voices of must-read industry bloggers, hand-selected and maintained by our expert editors. Be sure to bookmark this page and visit often.
Selected blogs for this industry includes:
Adverblog
Interactive marketing and other great advertising ideas
Adweek/Adfreak
Reviewing advertising news across all platforms
ADOTAS
Where interactive advertising begins
Adrants
Marketing and Advertising News With Attitude by Steve Hall