Kraft is reminding American Latinos that eating its Mac & Cheese doesn't make them less Latino, a reiteration of a theme it started last year with award-winning Crispin Porter + Bogusky spots. Among three new Spanish-language commercials include one in which a child describes how their dad dresses in a disguise to buy Mac & Cheese, and another in which a child observes a family dinner and says "nothing could make us less Latino."