MetLife is already prepping for the 2014 Super Bowl, to be held in the New Jersey stadium that bears its name. MetLife Stadium was the top NFL venue for exposure on broadcast TV, according to Repucom, and the company has extended naming rights into new uses of the stadium, including green-screen shoots of fans at play and on-field fan competitions, said its assistant vice president of sponsorship and promotions, Daniel Pincus. "We're looking at opportunities in '13 in New Orleans that will help seed and build toward '14 here in the New York area," he said.