A mobile catalog, QR codes in print and mobile sites that count down to the big shopping days are a big part of Dell's holiday campaign. For the countdowns, when the clocks reach zero on Black Friday and Cyber Monday, they unlock sites specifically designed for those days. "Developing these solutions for the mobile Web allows us to create an experience that functions seamlessly across all operating systems, allows for greater discoverability and shorter development cycles with improved speed to market," said Brandon McGee, Dell director of global mobile.