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Wal-Mart tops brand-value survey
Wal-Mart has the most lucrative retail brand in the U.S., according to a report by the Interbrand Design Forum. The study's mathematical formulas place Wal-Mart's brand worth at $154.1 billion, while Target comes in second with a brand value of $25.5 billion and Best Buy is third at $17.8 billion.
Brandweek (3/11)
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