Verizon Wireless and Budweiser are among the major marketers to launch efforts using musical acts to reach Hispanic fans in advance of this summer's FIFA World Cup. Verizon has tapped regional Mexican act Los Tigres del Norte for ads for its on-demand streams of Univision's World Cup telecasts, and Budweiser, a World Cup sponsor, is backing a six-on-six amateur soccer event this spring in California that will include Hispanic music performances.