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How P&G hopes to clean up with men's body wash
Ads for Procter & Gamble's Old Spice body wash for men that are aimed female shoppers may have the edge against those for its Gillette Odor Shield product, which is portrayed as a solution for the problem of body odor, writes Melanie Wells. "Women, who do the majority of household purchasing, will buy a 'male' body wash for their main squeezes as a recession-era treat," she writes.
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