Twitter is getting mixed reviews as a marketing tool

Some ad types, saying Twitter is not proving nearly as useful to marketers as Google or Facebook, already are sounding the death knell for the microblog. But others say Twitter can be effective as a marketing tool for major brands in the areas of customer relations, promotions and sales, and for smaller companies to become better known.

Brandweek | 02/07 Bookmark and Share

This story published in AAF SmartBrief on 02/08/2010





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