Report: J&J "vision checks" could augur reviews
Adweek is reporting that health care and CPG giant Johnson & Johnson is conducting performance reviews or "vision checks" with shops on its ad agency roster, to assess how current assignments are going, and to get a sense of their agencies' plans. Johnson & Johnson, which last conducted a formal agency review three years ago, reportedly spends about $3 billion annually in global marketing.
Adweek
| 7/29
This story published in AAF SmartBrief on 07/29/2010
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